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COMPARISON
Basecamp vs Agency Operations Software
Basecamp is great for client projects, but it doesn't include CRM or invoicing. Agency Operations Software combines project management with your entire agency workflow.
Estimated Savings:$10–$30 per user/month
Feature Comparison
| Feature | Basecamp | Agency Operations Software |
|---|---|---|
| Project Management | Projects, to-dos, files, messages | Projects with tasks, milestones, files—linked to clients |
| Client Portal | Client access to projects | Client portal with project status, files, contracts, invoices |
| Lead Pipeline | Not included | Lead pipeline integrated with clients |
| Client Management | Basic contact management | Client directory with full history |
| Invoicing | Not included | Full invoicing linked to projects |
| E-Signature | Not included | Built-in e-signature |
| Project Profitability | Not tracked | Revenue vs. costs per project |
| Pricing | $15 per user/month (flat rate after 20 users) | One-time payment, unlimited users |
Basecamp Pros
- Good client communication
- Simple interface
- Client access included
Basecamp Cons
- No CRM or lead tracking
- No invoicing
- No financial visibility
- Per-user pricing
- Not integrated with agency workflow
Best For
Agencies that need client-friendly project management but don't mind using separate tools for CRM and invoicing.