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COMPARISON
HubSpot vs Agency Operations Software
HubSpot is a powerful CRM, but it's built for sales teams, not agencies. Agency Operations Software connects leads to projects and invoices—something HubSpot can't do.
Estimated Savings:$0–$50+ per user/month
Feature Comparison
| Feature | HubSpot | Agency Operations Software |
|---|---|---|
| Lead Pipeline | Deal pipeline with stages | Lead pipeline with stages, linked to clients and projects |
| Client Management | Contact management | Client directory linked to projects and invoices |
| Project Management | Not included (requires separate tool) | Built-in projects with tasks, milestones, files |
| Invoicing | Basic invoicing (paid plans) | Full invoicing: one-time, recurring, milestone-based |
| Client Portal | Not included | Built-in client portal with project status and files |
| E-Signature | Requires integration | Built-in e-signature |
| Project Profitability | Not tracked | Revenue vs. costs per project |
| Pricing | $0–$50+ per user/month | One-time payment, no per-user fees |
HubSpot Pros
- Powerful marketing automation (if you need it)
- Extensive integrations
- Free tier available
HubSpot Cons
- Built for sales, not agencies
- Doesn't connect to projects or invoicing
- Per-user pricing gets expensive
- No client portal
- No project profitability tracking
Best For
Agencies that need marketing automation and don't mind using multiple tools for CRM, projects, and invoicing.